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Pinnacle Financial Partners Becomes a PRS Corporate Partner, Supporting the Nonprofit’s Mental Health and Suicide Prevention Efforts

OAKTON, Va. (February 21, 2023)Pinnacle Financial Partners has joined PRS, a leading mental health nonprofit serving Northern Virginia, the state, and beyond, as a Hope Partner, the highest level of PRS’ Corporate Partner program, which includes a minimum charitable investment of $25,000.

“We welcome Pinnacle as our newest—and now largest—Corporate Partner. This means that Pinnacle and its employees will be engaging with our mission in many ways. We look forward to collaborating throughout the year to support those in need of mental health, crisis or suicide intervention services. Their generosity, leadership, and volunteers will ensure that more people in our community have access to our life-saving and life-changing programs,” explained Joseph Getch, CEO, PRS.

PRS’ Corporate Partner Program provides meaningful opportunities for businesses to get involved year-round and make a lasting impact on those PRS serves. PRS relies on the support of the community to provide behavioral health, crisis intervention, and suicide prevention services. PRS offers a variety of investment levels through its Corporate Partner program, providing opportunities for corporate partner employees to engage with the PRS mission through team-building, charitable drives, and leadership.

“Pinnacle works to be a pillar of support in the communities we serve.  By investing in nonprofits and initiatives that build stronger communities, we enable more people to prosper,” explained Carolyn Pelton, Regional President, National Capital Region, Pinnacle Financial Partners. “That’s why we are proud to support PRS. It too is a pillar in our community, helping people overcome life challenges.”

Last year, PRS served nearly 1,800 individuals and families through its wellness and recovery programs, helping persons served navigate the mental health system, avoid psychiatric hospitalization, find, get and keep jobs, strengthen independent living skills, and maintain housing. PRS’ crisis and suicide intervention program, CrisisLink, handled more than 120,000 crisis calls, texts, and chats, providing a trained and empathetic voice for community members facing life crises. Corporate Partners provide funding and volunteers to support these efforts and ensure PRS can continue to meet the community’s growing behavioral health needs.

About PRS, Inc.

PRS is a leading nonprofit helping those living with serious mental health issues and anyone who faces life crises achieve independence and self-sufficiency. PRS provides people they serve with skill training and support to help them recover and rebuild their lives through programs such as: Recovery Academy Day Programs and Community Readiness Support Program, Community Support Services, Employment Services, Peer Support Services, Community Housing, Coordinated Specialty Care and CrisisLink—a 24/7 phone, text and chat hotline. www.prsinc.org. For 24/7 support from CrisisLink, call 988. For 24/7 chat support, visit 988lifeline.org/chat.

About Pinnacle Financial Partners

Pinnacle Financial Partners provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. The firm is the No. 1 bank in the Nashville-Murfreesboro-Franklin MSA, according to 2022 deposit data from the FDIC, is listed by Forbes among the top 25 banks in the nation and earned a spot on the 2022 list of 100 Best Companies to Work For® in the U.S., its sixth consecutive appearance. American Banker recognized Pinnacle as one of America’s Best Banks to Work For 10 years in a row and No. 1 among banks with more than $11 billion in assets in 2022.Pinnacle entered the National Capital Region in November 2021 by recruiting six local financial services professionals to open an office in Northern Virginia. The firm was recognized as the No. 6 Best Place to Work in Virginia by Virginia Business magazine in 2020.Pinnacle began operations in a single location in downtown Nashville, TN, in October 2000 and has since grown to approximately $42.0 billion in assets as of December 31, 2022. As the second-largest bank holding company headquartered in Tennessee, the firm operates in 17 primarily urban markets across the Southeast. Additional information concerning Pinnacle, which is included in the Nasdaq Financial-100 Index, can be accessed at www.pnfp.com

HopeLink Media Contacts

Joseph Getch

Chief Executive Officer

Lauren Padgett, BA, CVA

Director of Resource Development

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